Lingerie for Every Taste | Woolworths Summer 2014

By  |  0 Comments

Woolies will be launching a large assortment of lingerie across all its lingerie brands and ranges this Summer. All collections incorporate luxe fabrics and on-trend designs to create a wide selection of underwear pieces and loungewear separates.

For a young, fun aesthetic, JTOne features hot tribal prints on leggings and lingerie. These are combined with fine knit tees and bright bras for a laid-back look. Affordable 3-for-2 deals and a wide variety of knickers and bras allow women to mix and match their look to be bright, sporty or girly. JTOne will also be launching a range of loungewear slip slops inspired by a surf influence.



The newly-launched Ciara adapts to the latest feminine, floral trends of the season, while remaining timelessly beautiful. The designs are a response to the trend towards a softer, more subtle fashion choice, in fabrications such as sheer tulles, lace, and the softest of micro-fibres.


Studio.W provides simple, sophisticated and elegant pieces in fabrics such as grey melange, micro-fibre, and graphic meshes that truly differentiates the range. Key items include the bandau strapless bra, the mesh padded bra and the Brazilian panty. A new loungewear range sees chemises in a mix of grey melange, mint geo prints, slouchy tees, and a hooded gown.


Distraction promises the most seductive range yet for Summer14. Striking South African celebrity, Bonang Matheba, has once again collaborated with Woolworths to create a gorgeous babydoll chemise, as well as a midnight blue sexy mesh bra and knicker set.

Bonang for Distraction

This season’s range sees the launch of the ‘Diva’ bra, which offers ‘personalised push’ for larger cup sizes and more push for smaller sizes. All body shapes will find a sexy piece to suit their figure, with the range extending to DD+ sizes.

Cecile Froehling, head of lingerie for Woolworths says, “Key trends for the season across the full range of lingerie include florals, pretty pastels and candy shades. The colour blue, from pale blue chambray to inky navy, is key for the season. Teamed with white lace, this look is current and cool.”

 “Our collections transition from underwear to outerwear with sleepwear in beautiful co-ordinating prints, feminine chemises and loungewear.”

 The Summer collections for JTOne, Ciara, Studio.W and Distraction will be available in stores from September 2014.