Meet Rebecca Minkoff, essie’s New Global Colour Designer

On Friday 13 February and in New York, Rebecca Minkoff, designer and owner of the namesake fashion label, was announced as essie’s new Global Colour Designer.

The relationship between the essie brand and Rebecca Minkoff first began at New York Fashion Week in 2012 where both brands worked together to create chic, show-stopping nail looks. For Rebecca, nails have always been the decisive accessory to complete her looks and tell the story of her collection. It was a natural next step for essie to look to Rebecca’s fashion expertise and modern eye for colour as a creative opportunity beyond the runway. In her new role as Global Colour Designer, Rebecca will bring a wealth of knowledge to the brand’s on-trend vision and provide her unique perspective on the brand’s colour direction for future essie collections.

Rebecca and the essie team worked together to create the Spring 2015 Flowerista collection, which will be hitting beauty destinations worldwide in March.This is to be the first of many upcoming essie collections Rebecca will influence, delivering a powerful colour statement.  As Rebecca says, “I have always had a lifelong passion for vibrant nail colour and nail art – they are the perfect accessory and offer every woman another unique way to express herself. I am thrilled to take my relationship with essie one step further and look forward to a successful and colourful journey!”

Essie Weingarten remains as a consultant of the iconic brand she so inspirationally created more than 33 years ago, having developed over 900 shades that have changed forever the way women think about nail colour.

I love this collaboration between Ms Minkoff and essie and am super excited for all the looks and colours to come!