Beautiful Windows at Bon Marché by Sofia Coppola for Louis Vuitton

Film director Sofia Coppola has created the most magical window displays for the oldest Parisian department store, Le Bon Marché, in honour of it launching the updated model of Louis Vuitton’s SC bag. The bag stands for sophistication and timelessness and the original version of the luxe bag was created by Sofia Coppola for Louis Vuitton in 2009.

The artistic film maker and Louis Vuitton’s muse decorated the windows in a fun and lively way using neon hearts, deer, giant cherries, peonies and colourful balloons. “I wanted it to be fun and feminine and to think of the bag as a present or a treat that you get yourself.” Sofia Coppola