Edgars A/W 14 Luxe

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Last week I was part of the Edgars Autumn/Winter 2014 trend run through. It was an amazing concept event held at Turbine Hall and guests included fashion editors, models, celebrities and bloggers. We were treated to amazing finger food and cocktails, as we made our way through the hall, to visit each section (each trend had its own story). We were taken through the trends and we then each got a bag that we had to fill with items on display. My favourite is the ‘VAGUE’ t-shirt and I have been loving wearing it! Also, the scented nail polishes from Revlon are such a cute concept, and I am really enjoying them (review here).

I was really impressed by Edgars and how they seem to be stepping up their fashion game. They have included some amazing trends for Autumn/Winter, and I will definitely be making my way there to pick up a few items.

Keeping abreast of trends and transforming the store to remain the destination of choice for its customers has been a key part of the Edgars’ strategy. “We pride ourselves on offering the widest choice of apparel and cosmetics for our customers, which includes a broad range of private labels and international brands, across a price range to suit all pockets,” says Group CEO Jurgen Schreiber.

These are my favourites from the various in-house brands…

 EDGARS_FREE 2 B U_Quilted Number sweat_55923992_R349.95_Feb Free 2BU White Ripped DenimEDGARS_FREE 2 B U_Black PU Scallop Shorts Black_54758327_R299.95_March

EDGARS_CHARTERCLUB_Animal Zips Blouse Black-Beige 55589545 R399.95 February

All these items will be available from January to July at most Edgars stores, so be sure to pop in and have a look!

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