JTOne Opens First Standalone Store in Durban

JTOne – Woolworths’ fresh, flirty and forever young brand – has launched two standalone stores that exude sexy energy. Kwazulu Natal’s female shoppers will be the first to experience the brand’s exciting new offering, with the first two stores opening in La Lucia Mall and Musgrave Mall. The new JTOne stores will offer shoppers the full JTOne experience, with an even wider selection of the products they love.

This season’s lines feature Summer 2014’s hottest street style trends. Playful, versatile tribal prints feature on leggings and lingerie, which can be combined with fine knit tees and bright bras for a laid back look. Affordable 3-for-2 deals and a wide variety of knickers and bras allow women on any budget to mix and match their look to be bright, sporty, or girly. In the spirit of a laid-back summer, JTOne will also be launching a range of slip slops and loungewear with a surf influence. The lines follow the latest seasonal trends without compromising on quality. Each item – from the lingerie to the loungewear – is designed to Woolworths’ customary high standards, using the finest fabric and craftsmanship. Whoever has a flair for fashion, will know that self-expression needn’t be confined to their outerwear.  The new JTOne stores give the opportunity for them to play with a variety of looks in a fun, exciting new store.