Loving L’Oréal Professionnel’s Vitamino Colour A-OX Range

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I decided to go red a couple months ago, and was dreading the fade because, as everyone knows, red fades the quickest. Just in time for my new colour decision, L’Oreal launched their Vitamino Colour A-OX range, and I am so glad they did! It’s designed specifically for coloured hair and is beautiful. For more, read on.


LR Vita AOX Shampooing 250ml

Vitamino Colour Shampoo

Specifically designed for coloured hair, this shampoo prolongs colour radiance intensity with a lightweight film that repels water, helping to protect colour and enhance shine. Right off the bat, I need to pause for a moment to tell you just how amazing it smells. The scent of this shampoo takes you straight to a candy shop! It smells like sweet, pink, strawberry candy heaven. It lathers with ease and leaves my hair clean and soft, and feeling light. Overall, I’m in love. A 250 ml bottle will cost you around R216.


LR Vita AOX Soft Cleanser 150ml

Vitamino Soft cleanser

This colour-protect cleanser, which acts as a shampoo, is the most interesting product in the range. It has a different texture to that of regular shampoo and is a beautiful pale bluish lilac colour. The creamy, shimmering formula transforms into a generous mousse with water to gently release impurities from the hair fibre. And the best thing about this product is that it’s completely sulphate free, so you need less of it to cleanse your hair. They recommend using about half the amount you would usually use of a regular shampoo, but I use about three quarters. It doesn’t foam as much as a regular shampoo, but don’t let that fool you. It cleans well, but softly, as the name suggests. The soft cleanser (even the name is lovely) is made from plant extracts and is 100% vegan. The scent is a beautiful combination of ylang ylang, bergamot orange, anise and patchouli. A 150 ml tube goes for around for R216.


LR Vita AOX Conditioner 150ml(1)

Vitamino Colour Conditioner

The colour protecting conditioner is an advanced anti-oxidant and protective cocktail that helps fight oxidative stress, nourish hair fires, and protect against UV aggressors. It is light in texture and detangles and softens hair immediately. If you like a really thick and heavy conditioner, this one won’t be right for you. I feel like I need to use more of this conditioner compared to other conditioners because it’s that light. With that in mind, I always use it in conjunction with a mask of sorts, depending on what my hair needs. This conditioner smells just as awesome as the shampoo, except instead of pink, strawberry candy heaven, it’s more like a creamy orange fruit chew. Once your hair is dry, it will basically smell like a candy store. You wont be able to stop sniffing it! It’s not overpowering though, it’s a gorgeous scent reminiscent of freshly washed hair. A 150 ml bottle will cost around R245.


LR Vita AOX Masque 200ml

Vitamino Colour Masque

The gel texture of this colour protecting masque is beautiful and pink and light and delicious. I wish I could rub it all over my face. The gel texture helps to deeply condition hair without the weighing down hair and helps to detangle. It leaves my hair feeling nourished, super soft and light. I adore the fact that you only need to leave it on for 1 minute. Who has time for 20 minute hair masks? A 200 ml tub goes for around for R280.


LR Vita AOX Color 10IN1 190ml

Vitamino 10-in-1 perfecting multipurpose spray

If you’ve ever used It’s a 10 Miracle Leave-In product, you’ll be happy to know that now you have an alternative. L’Oreal’s 10-in-1 version has 10 instant benefits to improve the look and feel of colour treated hair. You can use it before colouration for detangling or to act as a cutting lotion, after the colour for colour protection and conditioning or before blow-drying to protect against breakage and the appearance of split-ends. You can also use it as a refresher to leave hair feeling soft and looking shiny with a smoothing effect (but you’d probably have to tie your hair up or put it in a bun).

This spray is super easy to use, and besides the lovely fragrance, it’s said to have 10 instant benefits:

1. Colour protection
2. Shine – it enhances and prolongs hair’s radiance
3. Softness
4. Strengthens hair fiber from roots to ends
5. Smoothness
6. Detangling
7. Facilitate easier blowdry (although I don’t really know what that means and I can’t say that I’ve experienced this)
8. Prevents hair breakage when brushing your hair
9. Helps prevent split ends
10. Helps reduce the look of frizz

A 190ml bottle goes for around R283

Overall I love that these products are gentle on my hair and the colour fade looks great (as in less) so far. If you are looking for a professional hair care range that doesn’t cost the earth, do yourself a favour and go out and get ALL OF THESE products! They are beautiful and wonderful and you will be so thankful you did. I can commit to saying that this is my favourite hair care range out there and I reach for it before anything else.